If I Were A Rich Man

Check this out: we have a new generation of blue-collar people emerging. They're being dubbed "gold-collar." It includes people between 18-25 who have the tastes of Paris Hilton but the income of Kelly Bundy. And like that famous blonde (Kelly, not Paris) they typically live with their parents and don't pay for things like, say, rent or utilities.

Mom and Dad want them to have the opportunity to get the material items that they couldn't obtain in their youth. The credit card companies don't care, and with the new bankruptcy rules, why should they? Oh, and the income for a typical 9-to-5 (assuming the GCs work one) don't quite cover the excesses of the elite.

I had hoped that the creation of bank check cards would curb this type of behavior. It looks like I was mistaken.

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