Thursday, April 08, 2010

Want More $$$? Go Blonde

Anyone who's read this blog (most of them doing so after losing a bet) in the past may remember my post regarding blondes in the media. While I still think there are social elements at play here, there's one story that gives another reason to go platinum: cash.

A study in the journal Economics Letters reported that having blonde hair boosts pay by £1,600 a year for a woman earning £22,000 a year – the average salary in Britain.

Researchers at the University of Queensland, who surveyed 13,000 women, said that the difference in pay remained the same even when other factors such as height, weight and education were removed.

They could not explain why blonde-haired women enjoy more financial success, but said no other hair colour produced similar results.

Dr David Johnston, who led the study, said: "Blonde women are often depicted as being more attractive than other women, but also less intelligent.

"But it seems the association between blondes and beauty dominates any perception that they have low intelligence.

Oh and there's really an International Association of Blondes.

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