The Whitewashing of "Woke."

 The word "woke" started among the African-American community; black people used it as a way of being socially and politically aware. For example, knowing when a politician was lying/fabricating/exaggerating during a speech or foreshadowing the negative implications of gentrification. 

However, like most things that come from the African-American community, once it made the mainstream, others (typically those of power, money and/or influence) adopted and adapted it to their own end.

Now, "woke" is taking to mean using identity politics and virtue signaling to the point of annoyance. 

Again, being truly woke is not about political correctness, it's about political awareness. Take the word back.