Would You Watch A Four-Hour Ad on YouTube?

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 Apparently, the answer is "yes":

Nissan has tapped into the popularity of lofi videos on YouTube by creating a four-hour-long ad — and people aren’t hating it.

Released on February 2, the video is titled Enjoy the Powerfully Peaceful ARIYA. It’s a low-touch advertisement for the company’s latest EV, the Nissan ARIYA.

At the time of writing the video had over 1.6 million views and 625 comments which were largely positive.

This may seem surprising for an advertisement that’s four hours long. But this is where Nissan has been quite clever.

The entire video is an animation of a woman driving the ARIYA to a soundtrack of lofi music. These kinds of videos are incredibly popular on YouTube — they’re incredibly chill and great for background calm background music for work and study.

One of the most popular is the Lofi Girl channel which streams lofi hip hop beats 24 hours a day across two ‘radio’ channels. With almost 12 million subscribers, it’s most recognisable for its anime-style icon studying to lofi beats with her cat.

Since launching in 2015 the channel has racked up more than 1.5 billion views.

Just how popular is it? Well in July 2022 the internet was in uproar when YouTube removed both streams for two days over what ended up being a bogus copyright claim.

And tapping into this deeply specific cultural zeitgeist seems to be paying off for Nissan. YouTube comments tend to be a cesspool of despair, but people seem to be enjoying what the auto company is laying down.

“This is how commercials should be. Not designed to annoy people but provide with a pleasant experience which they associate with the product,” one commenter said.


In other words: prepare for half-ass copy-cats thirsty to ride the popularity of the "Nissan Lofi Driver" 

If you haven't seen it, judge for yourself:



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