The Cost Of a Proper Image

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Anyone in the business world knows that good advertising and public relations is hard to get, and once you have it, you don't give it up. A good public image can overshadow all but the worst of situations.

So imagine my surprise to learn that the Bush Administration has spent over $1.6 billion on their image. Not so much the amount (although yes, it is a lot) as the fact that if the President had done things like a quicker response to Katrina, an honest assessment of what's going on in Iraq, and being upfront in denouncing Republicans in Congress who are connected to scandal, all this super-duper PR would be unnecessary.

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