Definitely Something In The Water

Proof that as long as a company puts something in a package and writes, "Buy this, it's cool and good for you!" people will pay for it, and worry about the consequences later:

Consumers know less about the water they pay dearly for in bottles than what they can drink almost for free from the tap because the two are regulated differently, congressional investigators and nonprofit researchers say in new reports.

Both the Government Accountability Office and the Environmental Working Group, a nonprofit research andadvocacy organization, recommend in reports released Wednesday that bottled water be labeled with the same level of information municipal water providers must disclose.

The researchers urged Americans to make bottled water "a distant second choice" to filtered tap water because there isn't enough information about bottled water. The working group recommends purifying tap water with a commercial filter, however.