Politics Is Local...And Also about Associations

Yes, it's true: the issues that impact your household, town, city or even state can and will trump federal and national issues. It's one of the main reasons people default on foreign policy; the politician and media make little to no effort to connect what's going on beyond our borders to the people outside of the occasional saber-rattling and jingoism. 

But politics is also by association: meaning, that what makes the headlines is pushed as if it's a product (because in a lot of ways it is). The same reason you see more Coca-Cola and Pepsi ads than those for RC Cola is the same reason there's seems to be more reason behind the Hollywood Writer's Strike than those of Amazon, Starbucks or the railroad workers:

For all practical purposes, TV shows do as much for the average American as a coffee franchise or an industry responsible for moving 28% of the country's freight around. But from the perspective of those who are connected to television, like say Seth Meyers and Jimmy Fallon, it's an issue worth using their platform to speak on, which raises the awareness and reaches people who otherwise would've ignored the story (or, I don't know, play video games or go outside?).

Or for online political influencers, who would rather "show solidarity" with like-minded friends in entertainment:

It how a white police officer shooting a black child gets the "what about black-on-black" crime reaction yet a black officer shooting a white woman gets fired with little pushback. It's why there's outrage over the little attention Marianne Williamson and RFK, Jr. are getting as primary challengers was all-but-absent when third-party candidates were suffering worse treatment (i.e., being handcuffed so they can't debate). 

Imagine a world where the Tonight Show talked about supporting railroad workers while Congress was working to screw them over, or where Breaking Points invited Jill Stein on to talk about how the two-party system wrecks third-party. This would be a world where people with platforms used them more objectively, not just for personal gain or perseverance.