From the Horse's Mouth

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Yowza.

Rick Davis, campaign manager for John McCain's presidential bid, insisted that the presidential race will be decided more over personalities than issues during an interview with Post editors this morning.

"This election is not about issues," said Davis. "This election is about a composite view of what people take away from these candidates."

Davis added that issues will no doubt play a major role in the decisions undecided voters will make but that they won't ultimately be conclusive. He added that the campaign has "ultimate faith" in the idea that the more voters get to know McCain and Barack Obama, the better the Republican nominee will do.


In other words: Davis believes that this is a popularity contest. In popularity contests, you make your person look good and/or make the other person look bad. Because popularity is more about perception than truth. It's more about image than the issues. I was watching yesterday's Convention on C-Span and all I saw was constant attacks on Barack Obama and endless John McCain bios (with heavy emphasis on his service record).

They've said nothing about specific issues yet: the economy, health care, education, Iran, Russia, North Korea, Iraq.

Which makes Davis pretty true to his word.

Comments

daveawayfromhome said…
Republicans want the election to be about personality, because there's no way that they can win on the issues, since theirs have pretty much blown the country's budget and moral authority.

Oh, but wait! Obama's a rock star, isnt he? A figure of popularity, like Paris Hilton?

<sarcasm>I'm so confused!</sarcasm>
5:45 PM
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